October 28, 2010
BIAO LI NAMED VICE PRESIDENT ASIA SALES AT OBJECTIVA SOFTWARE SOLUTIONS
SOFTWARE SALES EXECUTIVE BRINGS OVER 20 YEARS OF EXPERIENCE IN CHINA TO LEADING SOFTWARE DEVELOPMENT OUTSOURCING SPECIALIST
San Diego, Calif. – October 28, 2010 -Objectiva Software Solutions, the leading specialist providing software development outsourcing services with engineering based in the U.S. and China, today announced that Biao (Bill) Li has joined as vice president of sales for Asia. Li brings an extensive background in China software sales and service with a focus on optimizing profits and revenue for start-ups and established technology companies.
Based in Objectiva Software Solutions’ (Objectiva) Beijing, China software development center, Li built a reputation for expanding complex technology solutions into emerging markets. Formerly vice president of sales for greater China at the international software company Allen Software Group Inc. (ASG) Li led a team responsible for sales in Beijing, Shanghai, Taipei, Hong Kong, Nanjing and Dalian. While there, he helped ASG build customer partnerships with the top banks in China while launching an effective retail industry and government channel program. Earlier in his career, Li sold successfully in Asia for CA, Wily Technology, and Legato System (later acquired by EMC).
“I’m delighted Bill has joined our sales team,” said John Hitchcock, vice president of sales and marketing at Objectiva Software Solutions “His years of experience and record of success selling complex software and services across greater China will contribute to our expanding roster of innovative technology and enterprise clients.”
Objectiva Software Solutions, headquartered in San Diego, CA since 2001, has facilities in San Francisco, Indianapolis, Atlanta, Boston, Beijing and Xi’an, China. The company was an early pioneer in software development outsourcing services from China. Today, it specializes in enterprise software solutions, content and document management, Web based and client-server applications, and mobility software and platform engineering services. Its clients include ISV’s, SaaS and cloud companies, mobile, telecommunications, insurance and financial services corporations.
In contrast to traditional vendors of IT outsourcing services, Objectiva specializes in providing software product engineering across the product development lifecycle – design, development and support. As well, a growing number of the company’s U.S. software clients are asking Objectiva to set up professional services in China as their product sales expand in the region.
Li, vice president of Asia sales explained: “Objectiva’s value proposition to our clients combines software product engineering specialization; distributed Agile development expertise; cost savings and delivery quality built on the experience that comes from nearly a decade in China. I’m excited about this opportunity to help Objectiva continue its impressive growth in Asia.”
About Objectiva Software
Objectiva Software Solutions (Objectiva) is a leading provider of software outsourcing services from China. Objectiva’s teams have been delivering projects and building dedicated Offshore Development Centers in China since 2001. With offices in San Diego, San Francisco, Indianapolis, Atlanta, Boston, Beijing and Xian, China, Objectiva helps clients develop customized enterprise software solutions, web based and client-server applications, and software for the wireless Internet. Objectiva’s teams are run by U.S. based technical leaders with years of experience managing global software development efforts that remove the burden from the client. Objectiva reduces the cost of software development without sacrificing quality, on-time delivery and time-to-market.
Media Contact:
Kim Cook / Objectiva Software Solutions / 317-753-9909 / kcook@objectivasoftware.com
Michael, Wang Peng / Objectiva Software Solutions / 86-10-6566 6918 / michaelwang@objectivasoftware.com