Objectiva

Press and News

May 8, 2002

Objectiva Software Solutions and Latentier LLC Enter Into a Strategic Partnership

Carlsbad, CA - May 8, 2002 - Objectiva Software Solutions, a leading software development services company, today announced a strategic partnership with Latentier LLC. Latentier, a subsidiary of The Hoffman Group LTD, is a consulting and technology development firm to the paper industry.

Under the agreement, Objectiva will serve as the technology development and integration partner for Latentier's software products. In addition, Objectiva will provide technical sales support to Latentier. The first product to roll out is Latentier's patented Variable Operating Rate (VOR) software tool, which is scheduled to go live at the first client site next month. The VOR tool is an application to assist paper and pulp mill management to make better decisions regarding the utilization of their plant. The tool uses marginal analysis and activity based costing techniques to highlight the impact of purchasing, sales and equipment utilization decisions.

Roger Hoffman, Founder and CEO of Latentier, commented, "Objectiva was selected as our partner because of their expertise in a wide variety of enterprise and database solutions such as J2EE, BEA Weblogics, IBM Websphere, Oracle, SQL and Sybase. In addition, Objectiva has extensive experience in integrating such modern technologies with the legacy systems that we frequently encounter in the paper and pulp mills.

"When we first engaged with Latentier," added Douglas Winter, Founder and CEO at Objectiva, "they strongly emphasized that not only did they need a partner that was not only technically savvy but one that could also get the VOR product to market quickly since they had clients eagerly waiting to deploy the tool. With 'our around the clock' development model, we were able to accelerate their development time by 20% and enable them to make the deadlines that were crucial to their business."

 

About Latentier LLC
Latentier LLC, a subsidiary of The Hoffman Group LTD, holds the patent for a Variable Operating Rate (VOR) Strategy that replaces the old approach of maximizing throughput in paper and pulp mills with a Profit Optimization Process (POPSM). Through the development of its revolutionary VOR software tool, mills realize simplified logistics of producing products and improved efficiency. Latentier's Founder and CEO, Roger Hoffman, is recognized globally for his extensive knowledge of the pulp, paper and packaging areas, and especially noted for his environmental record and customer service orientation. Hoffman currently holds 21 U.S. patents related to the industry and has in excess of 50 pending US and foreign patents.

About Objectiva Software Solutions
Objectiva Software Solutions is a privately held, global software development services company, headquartered in Carlsbad, CA, with offices in San Francisco, CA and Beijing, China. Objectiva develops customized enterprise software solutions (J2EE, COM+ and MS.NET), web-based and client-server applications, and software for the wireless Internet. Objectiva's teams are run by US-based technical leaders with many years of experience in managing global software development efforts. Objectiva reduces the cost of software development for its clients without sacrificing quality, on-time delivery and time-to-market. Through an affiliation with one of the largest software companies in China, Objectiva provides its clients in the U.S. with affordable scalability and access to more than 2,500 software developers, making it an emerging leader in the software outsourcing market. In addition, Objectiva helps organizations establish and growth their business in China by providing market analysis, internationalization, localization, and reseller services and by establishing private label development and support centers in China.

For further information, contact us at information@objectivasoftware.com or visit us at www.objectivasoftware.com.

Statements included herein that state the Company's or Management's intentions, hopes, beliefs, expectations or predictions of the future are "forward-looking" statements that involve known and unknown risks and uncertainties. The Company's actual results, performance or achievements could differ materially from those expressed as implied by such statements.

< Back to Press Releases