About Project

Objectiva re-designed Hallmark’s GoCards application for the mobile phone to take advantage of the scale and features available on Windows 8. Users of the Windows 8 app could easily add photos to the Hallmark templates, customize the cards text and directly sign a greeting card which they could then purchase, address and send to a friend or loved one.

  • Transformed an iPhone application to touch-based PC user experience while staying true to Hallmark brand guidelines.
  • Implemented Inking to let users personally sign their name to each custom card they created, purchased and delivered.
  • Integrated with Hallmark’s commerce backend to enable purchase and fulfillment of cards created in the app.

Kansas City, MO

Windows 8